What To Include on Your Real Estate Website
The internet has become an important tool in the home-search process, and real estate agents who don’t have a website may be missing out. But what should you include on your website? Follow our list below and you’ll be well on your way to establishing name recognition, brand awareness, and a strong online presence.
#1 About Section
Telling someone the story of your brand is very important, especially when it comes to introducing yourself to new, potential customers. Have a detailed ‘About’ section and include things like where you started, where you are now and where you feel you’re going in the next few years. Personalizing this business journey draws in customers and makes them feel like they are a part of something more.
#2 Staff Page
Whether it’s just you and a partner running your real estate business or a staff of 15 or more, having a detailed list of people who work with you in your business is a great way for easy introductions. This allows the customers to get a feel for the people they are likely to talk to and work with. It also gives you a chance to list the credentials of each employee, including yourself.
#3 Locations Covered
Customers like to know what neighborhoods your business is affiliated with. Have an organized list of areas you have properties in lets your customers know where the houses or properties they are looking at are and what’s around them. Listing local restaurants, clubs, schools and public properties is also a good idea for this section.
#4 Current Listings
Having updated property listings is important for real estate agencies and their websites. Always include ‘SOLD’ on properties that have recently gone off the market. Make this clear for customers to see so there is no confusion. Along with that, keep details of each listing underneath a slideshow of photos for the building or house, such as square footage, number of bedrooms, and other amenities.
#5 FAQs
A page full of questions and answers can keep you from constantly answering the same questions over and over again. Not only that, but you can avoid your phone lines being tangled up with calls from customers. However, be sure to let the customers know that you are available to answer any further questions if necessary.
#6 Contact Section
Being in constant contact with your customers is important, especially if you want to make a sale and a good connection with them for any future needs. Be sure to clearly list all contact information for customer use.
#7 Customer Testimonial Section
Satisfied customers almost always love to gush about how great a business is, especially if they did a great job. Give them the chance to talk about how you went above and beyond to get them what they wanted. Include pictures, if possible. New customers will see this and want that satisfaction for themselves.
Summary
Having a website is important when it comes to reaching this generation of home buyers. If your website has what is listed above and more, you’re on the right track to having a longer list of clientele!
