It’s no secret that social media is a must in today’s marketing. However, some businesses find it difficult to build a following and engage with their audience on social media platforms. That’s where hashtags and geotags come in. Using #Hashtags Hashtags are words or phrases following a pound sign. They are used on social media to organize and promote ideas and trends. Using a hashtag connects you with everyone else who uses it. So, if you use #newlisting on an Instagram post, everyone looking for new listings on the app are likely to see it. Keep It Brief Since there are no spaces between words in hashtags, it’s best to keep them on the short side. #HadagreatopenhouseinGreenvilletoday is a little hard to read. You’ll also want to limit how many you use. If there are too many, they can get lost in the group. The platform you use can help determine this. For example, 1 or 2 are great for Twitter and Facebook, while Instagram can have a few more. Think Local Using hashtags that reference local events and topics will capture the attention of a local audience. Say your business is sponsoring a local fall festival. You could create an Instagram post about it and include #[yourcity’sname]fallfestival in the caption. Using this hashtag helps post be seen by others in your community. Stay Relevant The hashtags you use should have a connection to the post they are a part of. Randomly placed hashtags can be a bit confusing. Also, they should be relevant to your audience and their interests. Some viewers will find you through the hashtags you use, so think about the audience you want to attract. Using Geotags A geotag is simply a social media tag that attaches a location to a post. They are popular on Instagram and Facebook to show where a picture, video, or status update took place. Where You Are Geotagging is great for businesses because it lets people know where you are located. When you tag your location people can click on it and see what other activity that location has had. That can lead to them seeing your other posts, as well as posts by anyone else you have tagged their location there. Listing Locations This is where geotagging really comes in handy for realtors. Whenever you post a picture of a listing, you can tag the location so prospective buyers know exactly where the house is. This also creates a way for buyers looking for a certain location to find you. Using hashtags and geotags is a great way to engage with your audience and increase your social media presence. Plus, almost all social media platforms have the option to use them, so get creative and start posting!