Marketing Tip: Publish a Local Real Estate Market Report
In the fast-paced world of real estate, it is always good to have the right tools in your pocket. A Real Estate Market Report
is not only great for marketing but it will keep you up to date on what is happening currently in the industry. As a professional instilling command and skill of your neighborhood, this report is a game-changer.What is the Real Estate Market Report?
Whether on a local or national level this report covers statistics and trends for:
What Can This Report Do for Me?
- Single-family homes
- Home buying and selling
- Median home values and price per sq. foot
When you publish a report every month, it will drive traffic to your website. Using internal links, users can be directed to other parts of the website. For example, homes for sale, articles corresponding with the information in the real estate market report, and highlighting the neighborhood you are an expert in. It also helps generate leads. Josh Niehaus, Director of Sales at Elite Group Inspection Professionals says, “Publishing market reports establishes a realtor as a local expert. This is a great way to add value to your database by creating relevant content that is specific to their area.”What Should the Report Look Like?
Make sure, when writing, the information you are providing is clear and to the point. It should still be interesting and hold the reader’s attention. Use a catchy title and images that enhance the report. Engage buyers and sellers. Provide data on how many homes were sold that month and what is happening in the condominium market. Don’t forget about renters, talk about availability and average rent pricing.Added Benefits of Real Estate Market Reports
With all the details you are providing clients and potential prospects can become knowledgeable in:
- What growth cycle certain neighborhoods are in.
- Market area size.
- Market value of a property.
- Market analysis.
Again from Josh, “This type of value add will have more engagement and create top of mind awareness with your database. You are giving freely information that is relevant to the consumer in their neighborhood and in return keeping your name and services top of mind.”Knowing as much as you can about a property and it’s neighborhood is the first step to success. Providing it to potential buyers
, is a way to grow your company and brand. As Josh puts it, “Let the referrals come to you.”Having this information makes you a stronger agent and agency. By providing reports, not only will more people be educated in the market, you will set yourself apart as adept in the field.
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