Back in 2011, ActiveRain published an info-graphic entitled “Rich Agent, Poor Agent.” In it, we learned which habits rich agents shared. It was almost a roadmap to real estate success for agents who followed and stuck to it.
Flash forward nearly eight years and not much has changed, except that few agents seem to want to follow a roadmap to real estate success. This is evident in the pathetic statistic that
90% of all real estate transactions are performed by 10% of agents
At least in Toronto, Canada. We can’t imagine it’s much different here in the U.S.
Real estate success requires understanding your priorities, the willingness to be self-disciplined, to spend money and to consider ways of practicing real estate that may diverge from what you’re accustomed to (and comfortable with).
Wait – it may take a minute
Actually, it may take 8,409,600 minutes, at least to reach a median gross income of $78,850. Sixteen years or more experience is what it takes to consistently make that amount of money, according to the NAR.
For agents with 2 years or less experience, that median is $8,330. But, is experience all it takes to reach higher levels of income?
Of course not.
We’ve all worked with the veteran agent who spends more time at the office than pounding the pavement. And, we know newbies who become wildly successful in what seems like overnight.
So, we choose to ignore those statistics because we know better. You can do this.
Start with an attitude tune-up
“Research shows that the rich tend to blame individuals for their own failure and likewise credit themselves for their own success, whereas those in the lower classes find explanations for inequality in circumstances and events outside their control,” claims Lisa Miller at nymag.com.
If you find yourself blaming circumstances or events that you can’t control for the puny amount of money you’re making, maybe it’s time to change your attitude.
Horatio Alger Jr. was an American writer credited with creating the “American Dream” trope of “rags-to-riches” success through hard work and perseverance. Many call it the “Horatio Alger Myth,” despite very real examples in contemporary American society.
Oprah Winfrey, Starbucks’s Howard Schultz and millions of others climbed out of poverty and into wealth through hard work and determination. Get inspired by checking out others who’ve pulled themselves up by the proverbial “bootstraps” at Inc.com.
Then, get to work mimicking what successful agents do that got them to the top and kept them there.
Acquire the right habits for real estate success
Recently, McKissock Learning, an online company specializing in appraisal and real estate education, released the results of a survey of “real estate agents across the country.” A study that is similar to ActiveRain’s “Rich Agent Poor Agent,” they were trying to get to the root of the basic differences between “a successful real estate agent … from a real estate agent who’s struggling.”
And, like the Active Rain study showed us, it turns out that the successful among you really do share certain habits.
The best habit you can develop?
Opening your wallet. Successful agents aren’t afraid to spend money
It’s pretty sad that “most REALTORS®” spend more on vehicle expenses each year ($1,310) than they do on ways to more effectively market themselves and their businesses, according to the NAR.
You can be sure that the rich, successful agent’s largest expense isn’t his or her vehicle and that what that agent spends each year totals to far more than $1,310.
How many times do you have to hear that “it takes money to make money” before you’ll finally believe it? “Agents who are earning top dollar aren’t afraid to spend money on marketing,” the McKissock study finds.
In fact, agents who manage their marketing money well earn around $64,000 more than the spendthrifts in real estate.
The ActiveRain survey found nearly the same results, almost a decade ago. Rich agents spent six times more of what they make on technology (such as their real estate website and CRM) and 10 times more on marketing ($5,000-$10,000 per year) than poor agents.
In 2011, when ActiveRain asked agents about the marketing or advertising method that was most effective for them, “rich real estate agents answered: 1) Personal referrals and word of mouth, 2) blogging, and 3) professional referrals and business networking.”
We bet it’s safe to say that those three remain near the top of most “really good real estate marketing methods” lists.
Successful agents aren’t afraid to step away from the pack
From luxury homes to waterfront, golf course, ranch and downtown condos, “It pays to specialize,” according to the pros at McKissock. Stand out from the crowd.
The highest earners in real estate are those brave men and women who decided to specialize in commercial properties. Seriously – they beat out luxury agents.
The rest of the highest earning niches are as follows:
- Relocation
- Second homes
- Military
- Multi-family
The wave of the future, however, is going to be boomers. Get in on the “senior” real estate niche and you can write your own ticket.
Whatever you choose, trying to be everything to every real estate consumer, and being the best at all of it, is just about impossible to accomplish. Being the best at one thing, however, is immensely achievable. That’s how you find real estate success.
Owner & Operator,
Chad Hett
The Elite Group
Largest Home Inspection Company in North America
Best Selling Author “Secrets Of Top Producing Real Estate Agents: And How To Duplicate Their Success.”
