We’ve all heard the saying “a picture is worth a thousand words.” It might be a bit cliché, it might be overused, but it’s true!
Pictures, graphics, and other visuals are powerful tools that, when used correctly, can enhance your business’s online presence, better communicate your message, and increase credibility. They also help to maintain your viewer’s interest by adding a visual or aesthetic appeal.
You don’t have to be a senior graphic designer to spice up your website or social media profiles. Let’s check out some simple and effective ways to introduce visuals to your marketing plan!
- Headshots
What does your headshot say about you? Headshots serve as an introduction and allow people to associate your face with your business. A good business headshot should quickly communicate who you are and what you do.
Think about the tone of your headshot. Ideally, it should be in line with the tone of your company. It might be trendy, creative, or serious. Maybe it makes sense to capture a photo sitting perfectly-postured behind your desk, or maybe it better suits your brand to be sitting comfortably on a couch with your favorite latte in hand.
- Pictures
Aside from headshots, there are so many creative ways to implement pictures into your online marketing strategy! When possible, use original photos to add a personal touch. You should only post pictures that are high quality and enticing! No need to purchase expensive equipment–most phones these days take pretty impressive pictures!
Make it personal! Share pictures of your office, team members, and local community. Take photos with your clients after closing on a home (with their permission, of course). Capture on-the-job moments. In the world of real estate, there are so many picture-worthy occasions!
- Videos
Although videos are trickier to work with than pictures, they are an incredibly useful marketing tool. Real estate listings that include videos receive more inquiries than those without. Go the extra mile to stand out from the competition!
You can also use videos to build your business’s credibility. Film client testimonials, Q&As, home buyer/seller advice videos, and neighborhood or community videos! As with pictures, make sure your videos are high quality and on-brand. A shaky and out-of-focus Facebook live video may not be the best marketing strategy.
- Infographics
Infographics are great for customer engagement. They make it easier to digest obscure information or statistics while simultaneously giving your page some visual appeal!
You could create an infographic detailing the home buying or selling process, current industry trends, or real estate hacks. Be sure to match the color scheme, fonts, and visuals with your brand.
- Memes
Who doesn’t love a good meme? They’re funny, relatable, and entertaining! They also spread quickly through social media, so this quirky type of marketing can attract some serious attention.
You can easily create your own meme by putting text over an image. You could use memes to highlight your real estate niche, the stressful process or buying or selling a home, or even to interact with other realtors. Engage your audience and give them a good laugh!
Implementing some of the visuals above will increase your business’s credibility while strengthening your online presence. It’s statistically proven that a viewer is more likely to read text if it’s broken up with images or some other visual content.
Visuals are one of the more fun ways to market your business, so have fun with it! Graphics are the perfect opportunity to showcase your creativity and highlight your unique company!
