Love them or hate them, emojis are here to stay! Learn how to get the most out of your favorite smileys by using emojis for real estate marketing.
Take a look at your last few Messenger exchanges or text conversations.
I bet there are at least a few emojis in there.
But there’s so much more you can use them for!
Whether or not you’re part of the millennial generation.
There’s no escaping them.
Emojis are officially a thing.
And it’s time for you to unleash the power of emojis for real estate.
What better place to start mastering the wordless language than on Facebook?
This post will take you through emoji etiquette and how you can use them in your Facebook posts and campaigns to better connect with your audience.
Let’s get started!
Do You Speak Emoji?
Emojis have evolved rapidly.
In order to join the conversation, you’ve got to speak the language.
Let’s take a look at how some big-name brands are using emojis to talk to customers and take their marketing to the next level.
Domino’s
To help themselves stand out from the competition, Domino’s released Domino’s Anyware to let customers order a pizza from literally any app or device. Well, almost any.
And one of the ways you can order is to simply text a pizza emoji to them.
They too continue to use emojis on Twitter and beyond to reach fans.
Taco Bell
Taco Bell took a slightly different approach.
After seeing fans campaigning for a taco emoji, The Bell hopped on the bandwagon and ended up getting the new emoji approved for both iOS and Android.
Okay, let’s also look at some non-food companies.
Better Homes and Gardens
Better Homes and Gardens literally published an emoji guide for homebuyers.
Still convinced emojis are for kids?
Really, they’re for everyone.
It just depends how you use them.
Bill Nye
Just ask Bill Nye.
The Science Guy developed a web series on Youtube with The National Science Foundation on Emoji Science.
Ready to make emojis work for you?
Read on!
Ready…Set…Go!
Although it may seem that emojis are mobile-only, that’s not the case.
You can easily access most all symbols through Emojipedia.
Just find the one you want.
And copy/paste it into your content.
No coding or embedding.
Just copy, paste and you’re done.
Now, it’s time to head over to
If you’re on Facebook at all, then you probably remember when they rolled out 5 additional reactions to the Like button.
Adespresso recently published an article about emojis and quoted a linguistics professor who has studied them extensively saying,
Nearly 70 percent of meaning derived from spoken language comes from nonverbal cues like body language and facial expression. The stratospheric rise of emoji, in text messaging, on Facebook, and elsewhere is essential, is fulfilling the function of nonverbal cues in spoken communication.
It makes sense, really.
Since so much of our communication nowadays takes place digitally, we lose the nonverbal cues that we so often, even subconsciously, rely on for meaning and understanding.
Emojis return these cues to us.
So let’s start using them!
They’re a great way to guide your audience through content and to a point of action.
There’s no guarantee that you’ll get more leads simply by including one or two emojis in your text, but there are some definite benefits.
For one, it helps capture your brand personality with very little effort.
No pressure, but the emojis you use reflect on your brand and can even help folks form a first impression.
This is a good thing though!
Let’s check out how to use emojis for real estate when creating a
Facebook Ad
Does this ad look familiar?
If so, chances are it either popped up for you on Facebook or you’ve seen the screenshot used in a previous blog post.
Why?
Because Kasie’s ad has been really freakin’ successful!
Sure, there’s more to it than just the emojis, but let’s spend a second looking at the part they play.
First of all…
They add some color to the text and break up all those letters.
This makes the ad more readable, which means it’s more actionable.
It’s also attention grabbing.
Look at those money bags!
You can also use emojis to emphasize your message and value.
Or, to be more approachable when warming up leads (via: Easy Agent Pro).
It’s not as easy to read between the lines when you’re talking to a screen.
Dropping in a quick smiley face can be just the trick to better communicating with your network.
Our comments above instantly have more personality and can even help build credibility.
Ultimately, using an emoji means you care.
You’re taking an extra step to attribute an emotion to your words.
And your leads will take notice.
According to Adweek, emojis are becoming a preferred communication tool across demographics.
But does that mean they’ll resonate with your audience?
There are a few questions you can ask yourself before you post:
- What emojis best support my brand?
- How do they add value to my message?
- Where are the best places to use them?
If you’re unsure which ones to use, these questions can help point you in the right direction.
You don’t need permission to communicate through emojis.
You have it. And it can totally benefit your brand.
Just make sure you decide which ones you and your leads/clients will appreciate the most.
You can even spend some time selecting the best ones and copy them into a note taking app or similar program on your desktop.
That way, you can refer back to them whenever you’re ready to post.
Where Does It End? 
Truthfully, emojis know no bounds.
You can include them in blog titles.
In the body of your text.
Put them in email headers.
Even in your YouTube video titles.
As long as you’re thoughtful about the placement, there are no limits!
What’s your favorite emoji?
Owner & Operator,
Chad Hett
The Elite Group
Largest Home Inspection Company in North America
Best Selling Author “Secrets Of Top Producing Real Estate Agents: And How To Duplicate Their Success.”
