Real estate website images are crucial for attracting visitors and converting them to leads. Get the most out of your images and graphics with this guide!

As agents, we can all agree on this one thing when it comes to marketing:

Content is STILL king.

No matter what.

In order to turn visitors into leads, you’ve got to be able to keep their attention on your page.

And a sure way to do this is through valuable content and captivating real estate website images.

We’ve covered A LOT of ground when it comes to how you use images and where you get them from.

I can clear this up for you right now, but you aren’t going to like it…

The truth is THERE ARE NO RULES when it comes to your creativity!


The hard and fast guidelines that dictate writing and grammar just don’t apply here.

You can crop, filter and size your pictures and graphics to your liking – though, of course, there are optimal dimensions for each web platform to take into consideration.

To clear things up, I’ve created a full breakdown of image file types, a size and shape guide, and lots of other fun tidbits you probably didn’t even think you needed to know about.

Ready to have your site loading fast and looking great?

Let’s do it!

Adding Media to Your Blog Posts

To get started with adding media to your Blog Post, hover your mouse in between paragraphs.

A “plus” button will appear to the left which gives you the options of:
a) Photo: Insert a photo/image/picture to your post.
b) Video: Add a YouTube URL to embed a video.
c) Listings: Insert the short code of your IDX Listing you’d like to showcase.

Click on the type of Media you’d like to add, then select what you’d like added to your post!

We’ve got 5 new blog templates for you to use!

An Overview Of Online Image File Types + Preferred Formats

There are a ton of file types you can spend your time getting acquainted with, but for today we’re going to break down the 4 major types of real estate website images to see how they work and when you should be using them.


You’ve heard of this before and probably use this digital image file type for most all photos. JPEG stands for Joint Photographic Experts Group and these files save as .jpg.

When you save an image as JPG some of the details of the photo will be removed because of compression.

This can be a good thing though because you can compress high quality images into more manageable sizes without totally compromising the integrity of the the picture.

JPG files that are under 100kb should be your go-to for image files and sizes. Especially when considering how they’ll look and load on mobile devices.

We’ll talk a bit more about this in a sec.


One challenge with JPG images is that the quality can diminish over time after the photos are saved and re-saved. Each time, more detail will be removed and this can cause the image to degrade and become blurry.

However, they’re still great to use for your real estate website images as long as you’re not using an image that you pulled from Facebook that has been saved, re-saved, compressed for social media…etc.


PNG or Portable Network Graphics are good for pictures as well as graphics. It compresses images without removing details and retains color qualities. However, the photo files will be larger, but most all current browsers will support these files.


GIF stands for Graphics Interchangeable Formats.

When you think of a GIF, you’re probably picturing something like this –


GIFs are lower quality than JPGs and are best suited for decorative images or simple icons.

Of course, they also support animation are are perhaps most useful for this purpose.


Of these 4 file types, this is the least of your worries. Though we’d definitely still suggest familiarizing yourself with Scaleable Vector Graphics.

Vector files are becoming a popular choice among both designers and marketers.

Vector images can be sized up or down to virtually any size without altering or distorting the quality.

Optimizing Your Real Estate Website Images

Name Your Images

Of course, finding the perfect picture or graphic and file format is just the first step for publishing the best real estate website images.

Just as you use keywords throughout your blog posts and pages, creating keyword-rich file names can also greatly help to optimize your images and get you higher up in search engine rankings.

So, if the keyword phrase you’re using is Downtown Delano Homes, save or rename your file under this as well.

Take this image, for example.

I downloaded it from Bigstock.

If I were to upload directly to WordPress without changing any details, here’s what information I would be presenting.

None of these words or subjects likely have anything to do with the post.

So, at the very least you want to make sure that your image has a descriptive title that includes your keyword or phrase.

You can then move on to further optimizing the image by filling in the other sections.

Adjust The Size And Shape

The resolution of an image dictates its overall quality and clarity.

You may have to make a few compromises here though to get the best results.


The higher the resolution, the bigger the file size.

Have you ever visited a website that seemed like it was taking FOREVER to load?


Consider this:

  • On average, viewers will wait 1-3 seconds for a website to load on a laptop or desktop.
  • This jumps up to 5 seconds for mobile devices
  • Amazon recently discovered that if their pages are slowed by even 1 second, they lose $1.6 billion a year.
  • And Google takes page load time into account when ranking sites and search results.


We pulled this side-by-side screenshot from blogger and avid WordPress user Tom Ewer.

Read the full article here:

The Complete Guide to Mastering Image Optimization

We’ve got the same subject being depicted in both images, but what a difference the crop makes!

You want your subject to really POP and grab the attention of your leads.

Aspect Ratio

This one’s pretty simple. Aspect ratio refers to relationship between the image’s width and height.

The aspect ratio really comes into play more with video.

The most common aspect rations for still-camera photos are 4:3, 3:2 and 16:9.

If you’re a LeadSite user, your real estate website images and the site itself is mobile responsive so your images will be scaled to fit perfectly across a variety of screens and devices.

Social Media Best Practices

You may also be wondering what you need to know to get the most of the images you share and advertise across social media.

Save this cheat sheet as a quick reference!

You can also use already-made free templates on for just about any social, digital or print format.

This will stop you from ever having to second-guess your real estate website images again!

I hope this was helpful for you!

Owner & Operator,

Chad Hett

The Elite Group

 (800) 494-8998

Largest Home Inspection Company in North America

Best Selling Author Secrets Of Top Producing Real Estate Agents: And How To Duplicate Their Success.”