It’s no secret the real estate industry is a competitive market, especially in this day and age. It’s important to do what you can to stand out and be noticed by clients. One good skill to have is the ability to deliver an impactful elevator pitch.
What is an Elevator Pitch Important?
An elevator pitch is a short speech that gives you the opportunity to present yourself and your brand to prospective buyers and persuade them to choose you. It’s your chance to show clients what you can do for them and what makes you the best choice.
How Do I Go About It?
Prominent real estate coach, Tom Ferry, says it is best to start out your pitch by identifying a problem buyers are facing. This is something they can relate with that will make them stop and listen. In addition, Jace Grebski of Medium emphasizes the importance of a hook. You’ll want to begin with something interesting that grabs the audience’s attention.
After presenting the problem, the next step is clear: offer a solution. Ferry suggests to give facts and proof here to build credibility. This can include data collected on your business’s success or even good customer reviews. For example, you could tell your audience, “We sell 5 times as many houses than the competition.”
Finally, every pitch should end with a call to action. This is where you tie it all together and make an offer. Ferry stresses that if you have no closing, you get nothing in return. You could end by saying something like, “Check out my website,” or “Would you like to schedule an appointment?”
Some other tips he gives include using the word “you” more than “I” and working some of these words in throughout your pitch:
Here is an example elevator pitch:
“Hi, my name is [insert name], I’m a real estate agent with [insert company]. Easy, fun or fast aren’t usually words you associate with buying a home. There are so many hoops to jump through and red tape to get past that it can become discouraging. That’s why we strive to make it as easy and stress-free for our clients as possible. In fact, we rank highest in the area in customer satisfaction. If you’d like to learn more about working and saving with us, check out our website.”
Most importantly, make sure your elevator pitch reflects who you are and why you are different from the competition. As Tom Ferry says, “If you’re not unique, you’re weak.”